THE DRAM

Hibiki (響, meaning "resonance" or "echo" in Japanese) is a premium blended whisky produced in Japan by Beam Suntory (a subsidiary of Suntory Beverage & Food Ltd, which itself is a subsidiary of Suntory Holdings of Osaka, Japan). It is a premium-category product, and has won several awards.

For producing the blends available as of 2010, more than 30 whiskies were used in the mix, including some that were aged more than 30 years and some that were aged in old umeshu casks. A bamboo charcoal filtering step has also been used. The company said the process "Gives it a very sweet and gentle flavor".  In 2015, it was reported that at least 10 malt and grain whiskies were used from three distilleries (Yamazaki, Hakushu, and Chita), aged in five different cask types, with some elements aged up to approximately 20 years or longer.

Sammy Davis Jr. was a Japanese spokesman for Suntory in 1974 and was one of many celebrities from the US to do so. The 2003 motion picture "Lost in Translation" parodied a shoot of Suntory with Bill Murray.

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